Dodge/RAM Dakota

Fiat Chrysler Automobiles N.V. (FCA) has the Fiat Fullback, where one of the markets is in Europe and, in South America, the Fiat Toro, in North America, however, there is a lack of midsize truck in their lineup. For this reason, the FCA should consider the investment to produce the fourth-generation the Dodge/Ram Dakota.

Despite the main point is the platform where these two pickup trucks Fiat above are limited to 4cyl (and contract), and for the US market, the V6 is key element to sell, the 2L turbo, which already has been on the new generation Jeep Wrangler, could be tactic to reduce costs to adjust to the mid-sized market of $25,000 US, to start to compete with the base model Ford Ranger (2.3L), for instance, also not interfere the Ram 1500’s sales.