Since Land Rover was bought by TATA in 2008, Range Rover is establishing new variation to fill the gap in their lineup through four division. The SVX for off-road, is represented by the Discovery; the SVR, designates to be a sport variation, e.g. the Range Rover SVR `18; the Range Rover Reborn project, to focus on the restoration of classics vehicle, such as the 1978 Bahama Gold two-door, and the SV is determinant to be the luxurious version, which has a new family member, the SV Coupé.
The SV Coupé not only is an homage to the 1970 Range Rover chassis # 001, also has the goal to be a rival to Bentley Bentayga and Mercedes-Benz G-Class G63.
Nonetheless, even its known as a SUV manufacturer, implicitly, Range Rover, with SV Coupé, is targeting on a coupé market share of Mercedes-Benz S-Class S65 AMG, Bentley Continental GT and the next BMW 8 Series. Is the same procedure adopted as the Canada market, the British company has the RR Velar, starts at $77,000 to $93,500, is to cope to BMW 6 Series (640i xDrive Gran coupe) and the second-generation Mercedes-Benz CLS-Class (550 4MATIC Avantgarde Edition Coupe).
Different from Europe, Range Rover, in Canada, doesn’t have, in terms of price range less than $50,000 for a new SUV status, a competitor to Audi A3 and 2 Series BMW. However, there is, respecting the appropriate proportions, a possibility to find a price on pre-owned SUV.