Range Rover Lineup

Since Land Rover was bought by TATA in 2008, Range Rover is establishing new variation to fill the gap in their lineup through four division. The SVX for off-road, is represented by the Discovery; the SVR, designates to be a sport variation, e.g. the Range Rover SVR `18; the Range Rover Reborn project, to focus on the restoration of classics vehicle, such as the 1978 Bahama Gold two-door, and the SV is determinant to be the luxurious version, which has a new family member, the SV Coupé.

Range Rover SV ’18

The SV Coupé not only is an homage to the 1970 Range Rover chassis # 001, also has the goal to be a rival to Bentley Bentayga and Mercedes-Benz G-Class G63.

Range Rover chassis #001

Nonetheless, even its known as a SUV manufacturer, implicitly, Range Rover, with SV Coupé, is targeting on a coupé market share of Mercedes-Benz S-Class S65 AMG, Bentley Continental GT and the next BMW 8 Series. Is the same procedure adopted as the Canada market, the British company has the RR Velar, starts at $77,000 to $93,500, is to cope to BMW 6 Series (640i xDrive Gran coupe) and the second-generation Mercedes-Benz CLS-Class (550 4MATIC Avantgarde Edition Coupe).

Different from Europe, Range Rover, in Canada, doesn’t have, in terms of price range less than $50,000 for a new SUV status, a competitor to Audi A3 and 2 Series BMW. However, there is, respecting the appropriate proportions, a possibility to find a price on pre-owned SUV.